Which might be why liberals-scarred from the 2016 election, when they learned that juvenile memes and online pranks could be cause for concern-reacted as if “Let’s go, Brandon” were code for something more sinister than a pretty boring insult, and then chose to respond to Brandon (in a juvenile way) with more Brandon. If this all sounds sort of juvenile to you: Yes. Predictably, the Trump campaign started selling Let’s Go Brandon T-shirts too. When Bryson Gray, a rapper who has been profiled by The New Yorker for being both a Trump supporter and a rapper, released a “Let’s Go Brandon” song, it displaced Adele from the top of the iTunes sales chart. More than one TikTok user rearranged big, decorative letters at Hobby Lobby to spell out “Let’s go, Brandon,” in pursuit of going a little viral. TikTok and Twitter users uploaded clips of groups chanting “Let’s go, Brandon” at various sporting events someone hacked two random road signs in Northern Virginia to display the phrase a handful of people incorporated it into their Halloween costume, and at least one guy put it on his truck. ![]() Meanwhile, the attention economy provides other incentives. #letsgobrandon - Tomi Lahren November 3, 2021 We are coming to take back our rights, our freedom, Congress and the White House next. This is the beginning of a massive and unstoppable RED wave. Lauren Boebert, the representative from Colorado who is better known for having once endorsed the QAnon conspiracy theory, had Let’s Go Brandon added to the back of a dress she wore to a party at Donald Trump’s Mar-a-Lago resort in early November, imitating Alexandria Ocasio-Cortez’s Tax the Rich Met Gala gown. Representative Jeff Duncan of South Carolina found a Let’s Go Brandon face mask to wear Senator Ted Cruz of Texas did a couple of confusing tweets signaling his enjoyment of the phrase Representative Bill Posey of Florida was the first to say it during a speech on the floor of Congress. ![]() Republican politicians embraced “Let’s go, Brandon” with verve, probably because it recalled the unhinged, grassroots meme energy that defined the Trump presidency. But as for all of it together, the bigger question is still unanswered: Why? If you happen to have seen a liberal on your timeline in the past few weeks tweeting #ThankYouBrandon to a president they are purporting to like and support, this is why. This is political discourse in the Twitter era: A hashtag becomes annoying to a group of people, so they try to repurpose it, or replace it with an artificially juiced hashtag of their own. People who do like Joe Biden started fighting it on social media, as if the phrase were the latest and greatest threat to democracy, and social media were the place where great threats to democracy should be fought. People who don’t like Joe Biden picked up “Let’s go, Brandon” and immediately ran the joke into the ground. Then it became a hashtag and a whole thing, which you may have heard about. I don’t even own a television, nor would I ever watch NBC Sports coverage of a NASCAR race, yet I still got the chance to see the October 2 clip of the reporter Kelli Stavast attempting to interview the race-car driver Brandon Brown after an unexpected victory while the crowd behind them chanted “Fuck Joe Biden.” “And you can hear the chants from the crowd,” Stavast narrated for the camera, before repeating what she seemed to think she was hearing: “Let’s go, Brandon.” As I would say after texting this link to someone in the middle of the workday: “LOL!” An underrated joy of modern life is that you don’t have to watch live TV to see all of the uncomfortable situations people find themselves in on live TV.
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